Let There Be

Part think tank. Part imagination studio. Part tribe builder.
And entirely unbound - no holding company, no ceiling, no limits.

We're new. And we've been doing this for over 25 years.

From moving a nation to save water. To restoring dignity through a job. To helping a generation age with pride. We’ve made a vaccination drive sound like a chart-topper, and turned a lockdown into a country that found itself. We call it creative restoration: ideas that don’t just sell, but mend, renew, and leave the culture better than they found it.

We are strategists, creatives, consultants, PR specialists and community builders. We exist to bring new growth to the brave - and good to the world that growth touches.

Lettherebe conversations.

Youth Festival @ South East

We helped a generation level up at life. A first-of-its-kind festival that handed young adults real handles on career, wellness and financial literacy where adulting is made a little less daunting.

East Side Best Careers Launch

We restored dignity, one job at a time. With East Coast and CAAS, a year-long series of community job fairs opened the door to the aviation sector.

Launch of SGShare movement

We turned giving into a national movement. SGShare and a collective Million Dreams for Singapore.

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Age Strong

We helped a generation age with pride. For the Health Promotion Board with MediaCorp, we turned the things seniors already love into the habits that keep them strong.

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Majulah at 60! - new campaign for AIC

Where age means less, and attitude means everything. A campaign celebrating our active agers on Singapore’s 60th, a reminder that growing older isn’t a retreat, but a second wind.

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Women Campaign for the Army

We let women see themselves in the uniform. For International Women's Day, we met the women of #OurArmy, serving across every role, leading with purpose, proving their service is anything but regular.

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Anything But Regular

We renewed the meaning of service. We repositioned the Army as Anything But Regular - a calling for adventurers, thrill-seekers and explorers. Monocle named it among the campaigns winning over a generation that won’t fight.

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'Anything but regular' feature on a global publication

Our Army campaign #Anythingbutregular featured in Monocle as one of the successful examples to win over a generation that won't fight.

Vaccination campaign moved the needle worldwide with a disco hit

We made a whole nation sing its way through a pandemic. The campaign topped charts and headlines worldwide, from the Guardian to CNN, proving creativity could do what fear could not.

Getting our nation 'Stronger Together' during Covid-19

When the country wavered, we reminded it who it was. A mini-film series of real Singaporeans with ordinary resilience, adaptability and care holding the nation together when it mattered most.

Circuit breaker idea that broke the internet and united the country

We mended a country in the middle of a lockdown. Born on day two of the Circuit Breaker, IAMACCB became the community website no one had seen before.

PUB taps on emotional advantage for water conservation

We turned saving water into a love story. A six-minute film about family ties did what statistics never could. It made a nation feel the worth of every drop. Conservation, told as a homecoming.

A new language of love

Dialect had been absent from our screens for decades. We brought it home with 《吃饱没?》, the first vernacular drama series made for our seniors. Forty episodes that spoke to our pioneers in the words they grew up with.

The President's Challenge's logo designed by next generation

The President's Challenge is one of Singapore's great acts of giving. We refreshed it, then did something rarer: we invited students from our IHLs, the University of the Arts and ITE to redesign its very logo.

Dialect hit songs that made Seniors hungry for more

We turned a health policy into a folk tale they already loved. MediShield Life's campaign launched during the Hungry Ghost Festival with a GeTai-inspired Hokkien song.

Everyday Singaporeans became heroes of the story

Singaporean of the Day began as a self funded labour of love: fifty portraits of ordinary people living the Singapore dream. It grew into a movement, from TED stages to national newspaper columns, cited again and again by leaders across the spectrum.